Lenovo launches 5 new exclusive stores in Rajasthan
Now consumers in Rajasthan can choose from a comprehensive range of stylish notebooks and AIO’s. To elevate the product offering for users in the state, the international gaming brand - Legion Y520; premium convertible - Yoga 520; ultra-thin and light powerhouses Ideapad 520s & 320s; absolute multimedia entertainment device Ideapad 520 as well as the complete range of All-in-Ones, will be available at the newly launched Lenovo stores.
This expansion is a part of Lenovo’s retail strategy to strengthen its network in the hinterlands and to further the PC growth in the overall market. Keeping the same thought in mind, the brand plans to expand its reach by opening five more exclusive stores in Rajasthan by the end of next quarter.
Speaking on the occasion, Rahul Agarwal, MD & CEO, Lenovo India said, “Retail forms an integral part of Lenovo’s brand promise of customer-centricity and our expansion plan is aimed at taking our PC range to every district in the country. We are also investing in areas such as product innovation, service innovation and new markets to elevate the overall customer experience with the brand. Rajasthan is a growing market and it is our constant endeavor to offer innovative and breakthrough technology to our consumers in this region.”
Sumati Sahgal, General Manager, West – Lenovo India, said, “We want to make PCs readily available to our consumers and the launch of these new stores is a step in the same direction. We see a great potential in the Rajasthan region and we believe that these stores will garner visibility for the brand giving us a competitive edge in the market. We are upping our game by not only providing our latest offerings but also best-in-class after sales experience to our customers.
